Dear Visitor,
I started Top Right to solve a problem I had when I owned an online store back in 2005 (on the Yahoo! store platform).
What I wanted to do was simple enough. I wanted to target my emails based on what my customers had done in the past. I wanted to send my regular customers a VIP offer that was not a discount yet still made them feel special. I wanted to target my one-stime buyers with just enough of a discount to nudge them, but not enough for us to lose money. Finally, my prospects, people on my list yet to purchase, were to get a special, time-sensitive "buy now" offer.
The problem was that the data I needed to create the customer "buckets" (VIPs, One-Time Buyers, Prospects) wasn't in my email marketing program. The data was in my store but was really hard to get and organize. I built a database to figure this out and sent the targeted campaigns using an online email marketing tool.
My VIPs loved their special gifts, never knew about discounts and STILL felt special.
Our repeat purchases spiked after I sent out the emails.
I converted in the 10-20% range on the time sensitive discounts that I would've had to give away to everyone without segmentation.
Unfortunately, the business that I started did not work out (that's another long story). But, I couldn't shake the lessons I learned and applied. I knew what I did was just the tip of the iceberg.
So, I started Top Right to solve these problems and more. Knowing just a little bit about my customers made a big difference. With Top Right you can know A LOT about your customers to make a HUGE difference. Feel free to contact me to find out more, register now to get started or visit what we do and how it works to learn about what we offer.
Thanks for your interest,
Ron Pereira, Founder and President
Top Right, Inc.
1859 Powell Street
145
San Francisco, CA 94133
Phone: 415 217-7017
Fax: 415-738-8874
info [@] topright.com
Our mission at Top Right is to help internet retailers of all sizes increase their sales. We help online retail marketers unlock the sales potential in one of their most critical assets - their customer database. With that valuable information they are able to leverage one of marketing's most effective techniques - behavioral email marketing.
Top Right is born from Ron Pereira's (founder - LinkedIn Profile) first-hand experience trying to execute segmented email marketing campaigns on an SMB budget.
A small team, we bring to bear a variety of experiences. Our professional backgrounds combine for nearly 30 years in internet marketing, search, email, online media, web analytics and business intelligence.
Our careers have been shaped at Oracle, Broderbund, Vivendi-Universal, Sapient, LookSmart and a few startups.
Our educational backgrounds include technical degrees from Rochester and the University of Mumbai, a Masters from Syracuse and two MBAs from The Haas School of Business at U.C. Berkeley.
We are lucky to call on advisors such as the former CEO of Neiman Marcus and the former CEO of Totality as well as a number of other exceptional professionals.
We are committed to bringing "big company" technology and marketing practices to the mid-market of online retail with the goal of increasing in a cost effective manner.
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