Email Delivery Best Practices and Tips for 2014 Holiday Season – ExactTarget

Who knows more about email marketing deliverability than a compliance specialist at ExactTarget? Not too many people, I imagine. So, take a look at the 5 Tips and Best Practices Email Deliverability for the 2014 Holiday Season that Mickey Chandler offered on the ExactTarget marketing blog. Here are the 5 Highlights…

1. The rules of the road aren’t going to change.

2. Watch how deeply into your list you go.

3. Cadence can thrill or kill.

4. Volume still matters.

5. It’s all about the data.