Loren McDonald a respected email industry veteran has a great article over at MarketingProfs.com. Titled Use Welcome Emails to Drive Engagement and ROI, it's a must read.
My clients are always asking for more information on welcome emails - it's great to have such a well known expert provide a detailed article.
Here are a few highlights and how Top Right helps you accompish his recommendations.
Time emails to avoid conflict or inbox overload. With Top Right's frequency limiter, you can avoid overload. As part of your setup, you can determine how many emails a contact can receive during a set period of time. For example, only 1 email per week or 1 per 3 days, it's up to you.
Don't wait to get started until after you develop a world-class end-to-end welcome program. The 3rd step in the Top Right Getting Started Guide is Create a Welcome Email Program. It's crucial not just for revenue performance (see below), but also a great way to get you started using the advanced features and customer data that comes with your Top Right account.
Monitor email performance during the welcome process and its impact on conversion and revenue, spam-complaint rates, and unsubscribes months following the initial opt-in period. Monitoring opens, clicks, and bounces is great. Top Right provides an additional piece of information that is easy and unique. Revenue reporting. With no additional tracking on your site or links, you can measure the revenue impact of your welcome email campaigns.
Obviously, there's much more to his article than these 3 highlights. You should read the full article.
