I am posting my brief presentation about email segmentation and targeting from the Customer Engagement Panel at the Yahoo! Merchant Summit. Yahoo! hosted a 100 or so leading retailers that leverage the Yahoo! store platform following the Internet Retailer Conference and Exhibition (IRCE) 2009.
It was a very useful "follow up" to IRCE as store owners, developers, vendors and Yahoo! leadership all shared valuable information. As Jean from www.allthingsjeep.com said during the SEO panel - "I learned more in 21 minutes than I did in 2 days at IRCE".
I've already gotten a few requests for this my presentation on email marketing for Yahoo! stores. So, I thought I'd post up here for people to view and/or retrieve.
It was a very useful "follow up" to IRCE as store owners, developers, vendors and Yahoo! leadership all shared valuable information. As Jean from www.allthingsjeep.com said during the SEO panel - "I learned more in 21 minutes than I did in 2 days at IRCE".
I've already gotten a few requests for this my presentation on email marketing for Yahoo! stores. So, I thought I'd post up here for people to view and/or retrieve.
