Do you send emails to shoppers who have put something in the shopping cart and then left without buying?
If you say no, you're not alone.
Recently, an ESP (Email Service Provider) conducted a study of the abandoned shopping cart practices of the Internet Retailer 500. They found that just over 10% of the sites studied sent Abandoned Cart emails.
Why don't you?
Maybe you think those types of programs are too hard to set up and that only the big boys can do them. The ESP that did the study is trying to convince you its not. I agree with the ESP, of course. In fact, if you stay tuned, you'll find that our partner www.monitus.net has a Yahoo! Store shopping cart recovery system that leverages their incredible analytics ability and our full featured Email Marketing Solution.
Maybe your store is special. Unlike the people that Marketing Sherpa studied, less than 60% of your shopping carts are not abandoned. The majority of your shoppers who put something in a cart finish right then and there. Bam! Conversion Kings and Queens - Good for you ;-).
Maybe you think it's creepy. When I first heard of sending emails to people who had abandoned shopping carts, I wasn't sold. I had reservations like many people do. Living and working on the internet with all this customer data can sometimes feel a little big brother-ish. I've gotten over it because it's proven to work.
Maybe you think they don't work. Ugh! Are you kidding me? In fact, after attending the MarketingSherpa and Marketing Experiments Email Certification and Conference in February of 2009 all I could think about was how so many of the stores I talk to are missing out on this prime opportunity. My key takeaway is that with the power of automated and triggered email messages, if you are not sending abandoned shopping cart emails, you are leaving money on the table.
Here's the deal. The Monitus solution is built just for Yahoo! stores and it's priced just like most retailers like - Pay for Performance. If it works you pay a commission. If it doesn't, well, there's nothing to lose. Go on over to Monitus to check it out.
Interested in getting all the findings from the Study, visit Listrak here.
