On Monday night, November 16 2009 we released an update to the Top Right software.
One key upgrade was to the reporting. As you probably know, every email tool worth its salts reports on clicks, opens, bounces and unsubscribes. Of course the email tools that we work with do that. So, we focus our reporting efforts on revenue reporting. More importantly we report on Revenue Per Email Sent. For every email address you send to, how much revenue do you make? It's a very powerful Key Performance Indicator for online retailers.
Before this release our reporting was limited to 4 graphs that for a number of reasons weren't all that easy to read or useful. Last release we made it so you could download the raw data and Excel/Access your way to insight. This release we actually made it so you could do the "drilling down" and analysis right in the reporting.
Instead of just graphs (which you can still access), you get a table that shows every campaign/message and the vital statistics related to each - last sent date (important for triggered campaigns), number sent, revenue, opens, clicks, unsubs and the relative rates: RPE (revenue per email sent), open rate, click to open rate, etc.
For current users, you will also notice that all your triggered campaigns show up now. I am sure you are excited to see that data. However, this can be a lot of information when you look campaign by campaign. That's why also introduced "grouping". You can find a tutorial at the following link in our help system - Grouping Messages by Subject.
We suspect that most of you are familiar with reporting tools such as Google Analytics so you won't have any problem getting into this and getting insights immediately.
