We want to make creating product based emails as simple as possible. The goal is to eliminate copying, pasting and editing of product information – just use the data that already exists in the store catalog.
Working with clients, we’ve been refining the product id email solution that we built within the Salesforce Marketing Cloud (ExactTarget). To create an email, clients start with a simple template, write some offer copy and list product ids that they want to feature. The system then inserts whatever product data chosen (name, images, and prices with links are the most common) automatically. Emails that used to take 30 minutes or more now take 5-10.
It saves a lot of time and tedium. It makes creating segmented emails much more feasible. Rather than struggling to create one email, someone can make 3-4 emails in the same amount of time!
The latest enhancements include better error messages, responsive product layouts and more product layouts. Previously if a product id had a typo or the product wasn’t in the catalog, the error messages were cryptic or the email would create and simply show blank content areas. Now, a message describing the issue appears. Prior to this latest round of enhancements certain layouts worked really well in mobile displays and others did not. The latest product layouts all contain the necessary code to display properly in mobile devices.
Finally, clients really wanted more options for laying out the products. Below you will find the layouts that are “standard”. Note that whatever product information in the store can be displayed but most opt for keeping it simple and clean.
Two column inline
The two column inline layout is great for a few products and to show more product information. Inline refers to the layout where the image is next to the text data such as name, description, price and the buy now button.
One column stacked
Also a great option for just a few products, one column stacked, “stacks” all the elements of a products.
Two column stacked
Just like the one column stacked, the product info is all in one stack. The key is that this layout is better for even number product display and can be used to make 4, 6, 8 or more product arrays.
Three column stacked
Another stacked option, three columns each have stacked product information. The 3 column stacked is great for featuring many products as it can be used to feature 3, 6, 9, 12 or more product arrays. Great for displaying “what’s new” or a category based email.
Simplifying and automating the whole email process while giving the marketer ultimate control is one of our goals. We’ll continue to enhance this function and keep you up to date.