3 Things Every Yahoo! Store Should Know About Cart Recovery And A Webinar That Will Teach You Even More.
Not a single online retailer is completely happy with his conversion rate. The little guys look up at the brand names envious of rates in the high single digits. And the Big Guys look at their quarterly earnings expectations and put their nose to the grindstone. That’s why savvy marketers use every tool available to them.
Cart recovery – capturing email addresses during an abandoned checking and sending reminder emails – is a tool that has a measurable impact on conversion rates for stores of all sizes.
While there is a lot to learn about cart recovery, below you will find 3 key reasons why having a cart recovery program is essential to boosting your conversion rates (during a webinar on Cart Recovery for Yahoo! Stores on May 5, 2016 @ 1PM PDT, we’ll cover a lot more details – click here to register).
1. Putting items in a cart and leaving is the “new normal”. Research shows that online shoppers now systematically add items to shopping carts at checkout, enter their email AND expect to hear from the retailer.
Consider one key reason.
Many people are using online stores and their exceptional content as research portals. They find the product they like, read about it and “save it” for later purchase. It’s early in the buying cycle and they are glad to be reminded of the helpful site where they found not only the product they were seeking but the information they needed. Sites that put all that effort into making content that boosts search rankings and gets traffic, should also put effort into capturing the “leads” it provides.
Want to learn more about why cart recovery programs fit the new normal of shopping behavior? Join us at the webinar on Cart Recovery for Yahoo! Stores on May 5, 2016 @ 1PM PDT.
2. Key to cart recovery is capturing the email address. Not just anyone can put together and install a cart recovery script for Yahoo! stores.
Many Yahoo! stores have been around for 5, 10 or more years. During that time stores have been customized and many features have been added to checkout. A small mistake can be catastrophic. It takes an experienced hand to build and install the script. Yahoo! store marketers should work with an expert to get those email addresses.
Want to learn the tips and tricks to capture the most email addresses during checkout? Join Don “The Mad Wizard” Cole from YourStoreWizards on a webinar on Cart Recovery for Yahoo! Stores on May 5, 2016 @ 1PM PDT.
3. While almost anything “works” with cart recovery, the creative that goes out via email makes a big difference.
Over time every store has built out a voice or tone. That tone should be carried through in the messages that are sent out as cart reminders. A one size fits all approach gets you started quickly but every store should consider how to best customize to fit their business.
Want to learn which customizations have the biggest impact? Join us on a webinar on Cart Recovery for Yahoo! Stores on May 5, 2016 @ 1PM PDT.
Cart recovery has long been a valuable tool that too few Yahoo! stores use effectively. Addressing the fact that it’s a now widely accepted practice, there’s no reason not to put it in your toolbox. Join us at webinar on Cart Recovery for Yahoo! Stores on May 5, 2016 @ 1PM PDT to learn more.