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Category Archives: Best Practices

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RFM vs. Product Segmentation?

RFM as it is understood by direct marketers is not applicable to email marketing.  However, RFM is applicable for Email. RFM is so effective in direct mail because it identifies the breakeven point of sending mail pieces. It tells you … Continue reading →

Posted on February 23, 2012 by Ron Pereira
Posted in Best Practices | Leave a reply

Do you have a relationship with your customers?

Jeanniey Mullen has another great post over at Clickz – E-mail: A Relationship Approach Is Expected. Here’s the gist: Most companies these days give you a welcome e-mail and then plop you right into a deal-based strategy that may employ the … Continue reading →

Posted on February 28, 2011 by Ron Pereira
Posted in Best Practices | Tagged cultivation, relationship | Leave a reply

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Latest Top Right Blog Posts

RFM vs. Product Segmentation?

RFM as it is understood by direct marketers is not applicable to email … more

Let the Big Guys Make the Mistakes

Did you hear that top retailers such as JC Penney and the Gap … more

Top 10 Deliverability Misconceptions…

Kudos to Rick Buck over at Clickz.com.  He’s written an excellent article on … more

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