Jeanniey Mullen has another great post over at Clickz – E-mail: A Relationship Approach Is Expected.
Here’s the gist: Most companies these days give you a welcome e-mail and then plop you right into a deal-based strategy that may employ the latest retargeting techniques, mobile elements, or other social features. Yet, it appears we have lost something that has become valued and expected by our consumers: the relationship building messages.
Jeanniey goes on to ask 5 questions that should help you determine whether you are doing an effective job cultivating relationships. Go to her article to read them E-mail: A Relationship Approach Is Expected.
If you have questions on how to actually implement the techniques that she recommends, contact us http://www.topright.com/request.html - 888-587-2432.