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What does Top Right do?
Top Right is the easiest way to send automated and targeted email promotions to your customers and prospects. We have the ONLY product on the market that:
- Saves you time and effort by automatically gathering customer information from your store and transferring it to an email marketing program
- Saves you more time and effort by automatically placing product information from your store into your email promotions
- Helps you maximize sales by creating automated and targeted email promotions
- Lets you see the impact of your email promotions on your sales through a simple but powerful revenue reporting system. [return to top]
Don't lots of other tools do what Top Right does?
Not really. We offer the only product that seamlessly connects your Yahoo! Store to a powerful email marketing tool. You can use other tools to create and send email promotions, but you’ll waste a lot of time and effort uploading your lists and cutting and pasting products from your store catalog into your emails. Not to mention the potential mistakes that can be made by doing it all manually. Most other tools don’t track the actual sales results from your email promotions, don’t let you target customers, and don’t let you schedule automated reminders. Ours does.[return to top]
How are you different from GOT Campaigner, Constant Contact or any other email marketing tool?
Most other email marketing tools are simply stand-alone products that force you to go through a series of extra steps in order to put together email promotions. With Top Right, you get an integrated customer database and email marketing solution that seamlessly connects to your Yahoo! Store. You can automatically transfer customer information into an email marketing program that is far superior to other tools. You can create email promotions by automatically pulling information from your store catalog. You can also create automated reminder emails, target customers based on their past purchases, and track the impact email marketing has on store sales. Other email marketing tools just don't come close to offering the features that we do. [return to top]
Why should I use Top Right?
So you can have a sophisticated email marketing tool like the big retailers use. You'll save time and energy, and will be able to target your promotions to the right customers and then track the results. All at a cost that is comparable to other email programs that offer fewer benefits. [return to top]
How much does it cost?
You can choose from two packages. Both are priced on a per-usage basis, so you only pay for what you need. You'll never pay any extra charges or hidden fees.
- Top Right Basic includes a sophisticated email marketing tool that seamlessly integrates with your Yahoo! Store. It costs $10 for every 1,000 emails you send and requires a one-year contract.
- Top Right Pro includes all of the features in Top Right Basic PLUS tools that let you create targeted email promotions. It costs $10 for every 1,000 customers stored in your Customer Dashboard. For a limited time, you can get it FREE for three months when you sign up for Top Right Basic. [return to top]
What's Free on Top Right?
You can use the Customer Dashboard and Email Campaign Creation Tool FREE for as long as you want. For a limited time, you can get a FREE upgrade to Top Right Pro for three months when you puchase a one-year subscription to Top Right Basic.[return to top]
What costs money on Top Right?
Top Right Basic includes a sophisticated email marketing tool designed to work with your Yahoo! Store. It is priced comparably to entry-level newsletter products that offer fewer features.
Top Right Pro has all the features of Top Right Basic, and lets you create targeted email promotions. Pricing is based on the size of your customer database. For a limited time, you can get a FREE upgrade to Top Right Pro for three months when you puchase a one-year subscription to Top Right Basic. [return to top]
Can I try before I buy?
You can use the Customer Dashboard and Email Campaign Creation Tool for FREE for as long as you want.
In order to eliminate setup fees and keep your overall monthly costs to a minimum, Top Right Basic requires a one-year contract.
You can try Top Right Pro for three months for FREE when you sign up for Top Right Basic. See for yourself how much the customer targeting features improve your sales revenue.[return to top]
How do I get started?
You can immediately begin using the FREE Customer Dashboard and Email Campaign Creation Tool by registering here.
You will need a subscription to Top Right Basic or Top Right Pro in order to send targeted and automated emails to your customers.[return to top]
Do I need to change my store or put any kind of code on my pages?
No. We've done all the work on our end to save you time and hassle on your end. [return to top]
Do I have to have a subscription with Top Right to use your tools?
No. You can use the Customer Dashboard and Email Campaign Creation Tool for free for as long as you want. To use your customer data with our email marketing system, you need to subscribe to either Top Right Basic or Top Right Pro.[return to top]
How long does it take to get started?
Not long at all. You can view your customer data or create a simple product email just a few minutes after you register.[return to top]
What is a Free Interactive Customer Dashboard?
It's a simple set of graphs that shows you critical customer information like how many customers you have, their average number of purchases, their time between purchases, their total spending, and much more. Using your Dashboard data, we'll work closely with you on strategies that will help increase your sales. [return to top]
I can see customer data in my Analytics package like Google Analytics, why do I need a customer dashboard?
Other web analytics packages only track customers who visit your store after you've installed the package. Our Dashboard is the ONLY product that can dig through your entire customer history to show you their actual past purchases and traffic patterns. [return to top]
How do I use the Free Interactive Customer Dashboard?
You view the Top Right customer dashboard to improve your customer driven marketing programs. Top Right will work with you to devise strategies based on best practices for customer retention and growth.[return to top]
What data shows up in the Customer Dashboard?
The data includes total number of customers and per customer numbers like total spend, number of purchases, and time between purchases. In addition, you can see graphs that highlight the percentage of sales that come from new vs. repeat customers, popular site categories, keywords and email list statistics. [return to top]
What is the free campaign creation tool?
The free email campaign creation tool provides a point and click interface that grabs the product information from your store and places it automatically in a simple email campaign template. It eliminates all of the copying and pasting required to create a product driven email campaign. You can use the tool for free for as long as you want. You can create emails in it and paste the html straight into your existing email marketing tool such as Constant Contact.
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How does Top Right get the customer data?
We use your store's order manager and import the data into our system. You can do it yourself, or we can do it for you on a regular basis. [return to top]
Is my customer data secure?
Absolutely. Security was one of the first things we worked on, and we are continually making improvements. Our practices ensure that you are PCI compliant - the highest standard in customer data security. [return to top]
Is Top Right an email marketing company like Constant Contact?
Kind of. But better.
Our Email Campaign Creation Tool will generate HTML code that you can copy and paste into other email marketing programs like Constant Contact, Got Campaigner, Vertical Response, iContact, or even AWeber. This will dramatically reduce the pain and suffering of email marketing.
But if you want to take full advantage of the automation tools that we provide, you will need to subscribe to either Top Right Basic or Top Right Pro. That way, you'll get integration, deliverability and functionality that you just won't find in the entry-level products. [return to top]
How many Yahoo! stores are using Top Right?
Sixteen stores were part of our test period, ranging in size from a few hundred thousand dollars to multi-million dollar operations. Our test partners gave us a ton of feedback that helped us make Top Right the best email marketing program available. [return to top]
Do I really need to segment and target my emails?
Only if you want to make more money. Targeting customers based on their past purchases is one of the simplest and most effective ways to increase your sales. It has helped one of our clients increase his sales by $25,000 per month. Imagine what it can do for you! [return to top]
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