With no programming required, Top Right takes your Yahoo! store orders (old and new), converts them to a detailed customer history and gives you the power to create, target and send email marketing campaigns.
You register to use our free tools: the customer dashboard and HTML email creator. You subscribe to send and report on email campaigns.
Because the system is connected to your store, maintenance requires just a few point and click steps. Top Right comes with advanced features that you won't find in any of the entry-level email marketing programs on the market, including:
Manage Lists
- With the connection to your Yahoo! Store, your customer list with purchase history gets added to the email tool automatically.
- You can manually import lists from your physical stores, phone orders or any other method that you use to gather them.
- Add a subscription form to your website to gather visitors' names and add them to your subscription list automatically.
- Email tool removes unsubscribed and bounces without your actions.
- Because we only work with retailers we do not lock lists for arbitrary reasons.
Create HTML Emails
- The system connects to your store so the HTML email creator tool automatically pulls your product information (Name, Description, Price) and images into our HTML email templates.
- A WYSIWYG HTML Editor lets you customize the look and feel of your template based emails with a point and click interface.
- You can also use HTML emails that are created in any HTML editor that you choose like DreamWeaver, etc.
Segment & Target Email Campaigns
- The customer database automatically creates attributes for each of your customers that you use for targeting.
- With a point and click interface, create customer segments based on the products they've purchased in the past. All new customers get added to segments if they fit your "bucket" criteria.
- You can also use the Email tool to send regular untargeted "blasts" to your entire list.
Send Promotional Email Messages
- Deliverability is one of our primary focuses - that's why we provide you with email tools from leading Email Service Providers as part of our Basic and Pro packages. You do not need another email tool to send and track messages.
- Your campaigns can be sent one at a time either immediately or at a later time.
- You can schedule automated campaigns that are triggered based on customer behavior such as first purchase or not purchased in a long time.
- You can create "drip" campaigns to follow up with customers who show interest in products but don't buy.
Track and Report
- Measure the true impact that email has on your sales with our connected (Your store and Top Right) solution
- Track the opens, clicks, bounces and unsubscribes.
- Use the visual click analysis tool to see where people are clicking on your HTML emails.
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