Did you hear that top retailers such as JC Penney and the Gap are shutting down their Facebook stores?  As one social media developer said, “I give so-called F-commerce an ‘F.’”

What does that mean for our clients and those like them? Well, it means that when it comes to emerging technologies such as Facebook, sometimes it makes sense to watch closely what the big guys try.  If it works, copy and improve. Our clients typically can do it better because they are smaller and more nimble.  If it fails, they learn and don’t repeat

Bloomberg covers the story here – http://www.bloomberg.com/news/2012-02-17/f-commerce-trips-as-gap-to-penney-shut-facebook-stores-retail.html

Investors Business Daily here – http://news.investors.com/article/600351/201202071711/social-media-disappoints-as-ecommerce-driver.htm