Email Marketing Resources and Statistics

About Us | Blog | Careers | Contact | Resources

Resources

Email Marketing 101

Email 101: 4 Tips for Keeping Customers. - As the name implies, a simple description of how to keep customers using email marketing.

Email Marketing Glossary - Sometimes people immersed in email marketing forget not everyone knows the jargon. Got Corporation has assembled an email marketing glossary.

Email Marketing Glossary - Sometimes people immersed in email marketing forget not everyone knows the jargon. EmailLabs has assembled an email marketing glossary.

[return to top]

Email Marketing Best Practices

RetailEmail.Blogspot - Monitors the email marketing campaigns of more than 100 of the top online retailers. In short, this is a great resource for keeping track of what the big boys are doing in their regular email marketing programs. With both a daily email and RSS feed, every retail email marketer should subscribe and keep track of both good and bad examples and trends.

[return to top]

Email Marketing Tools

Email marketing checklist - Clients often ask for checklists. The checklist provided by EmailLabs is very comprehensive. Depending on needs, retail email marketers can use the entire list or download the word version and customize it.

Email marketing ROI calculator - Email marketing continues to provide the leading ROI among measureable online marketing activities. EmailLabs provides a great simple ROI calculator to measure the return on investment from your campaigns.

[return to top]

Email Deliverability

trimMail's Email Battles - trimMail's Email Battles provides an extensive list of Network Research Tools. You name it, you can find the necessary email network research tool.

EmailReach - A tool that provides email delivery diagnostics to improve email delivery. You can sign up for a free trial of their report that includes reputation checks, inbox monitoring, whitelist audits and more.

ESPC's Resources - A resource from the Email Service Provider Coalition, there is a wide range of resources at this site. The catch is that you have to register and get approved before you can access. But, once you are in, it's a gold mine.

[return to top]

Email Marketing Statistics

EmailStatCenter - The first centralized online repository of statistics and research specific to the email marketing industry. The site is sponsored by the Email Experience Council, BrightWave Marketing and Got Corporation. Super deep resource for email marketers in all industries and segments.

EROI's resources - EROI provides some great resources. Now, to be clear, you have to register to download anything and that turns into a "marketing" lead for EROI. That said, their Quarterly Studies outline the illusive "best day" to send an email.

[return to top]

General Email Marketing Resources

Email Marketing FAQ - Got Corporation (a Top Right technology partner) has been in the email marketing business for a long time. Their FAQ provides a great series of introductory and general email marketing resources.

Email Marketing Articles - EmailLabs (a Top Right technology partner) has compiled a great series of propietary resources that cover all facets of email marketing.

Email Universe - Chris McKnight's goal is to deliver the largest collection of resources, directories, community, tools, tips, tricks, suggestions, ideas, and strategies to help entrepreneurs and enterprise-level people who are responsible for email newsletter marketing to succeed. So far, they are doing a great job.

OnlineMarketingInfo - Search dozens of hand-picked trusted sources of (email) marketing information, including marketing media sites, top blogs, industry associations, leading services and legal resources.

[return to top]

Data Mining and Predictive Analytics

Predictive Analytics with Data Mining: How It Works - a useful introduction published in DM Review.

Driven with Business Expertise, Analytics Produces Actionable Predictions - data mining for business impact published in Destination CRM.

Kevin Hillstrom's "Mine That Data" - An amazing blog written by a very experienced professional with dozens of years in the catalog business. With a particular emphasis on multi-channel marketers, his insights are thought provoking with a very active following.

Prediction Impact - If you predict it, you own it.
Eric Siegel, Ph.D. is an expert in data mining and predictive analytics. Based in San Francisco, California, Prediction Impact has a network of independent consultants and partner firms with expertise over a range of disciplines, including CRM analytics, data mining, customer intelligence, text mining, system integration, and web site design and optimization. Eric works with Top Right using his advanced models to improve online retail customer relationship management (CRM) for Top Right clients.

[return to top

Home : About Us : Resources