Top Right Helps Clients Reach Sales Goals
Advanced Email Marketing
Our clients want: auto-responders, segmentation, drip campaigns. Top Right makes them possible by getting data out of Yahoo! store into a sophisticated email marketing system and providing hands-on help on how to use it. Our clients get the kind of results they’ve always expected to get from email marketing.
Top Right = Email Marketing Experts
Our clients have become experts in so many areas in order to build successful online stores. But, they haven’t had to become experts in email marketing. We work closely with them to make sure they know how to do what they want to do – as painlessly as possible.
Best Practices for Setup, Launch and Beyond
Going from the regular “newsletter” email program to sophisticated techniques can be daunting – even to our savviest clients. Top Right provides a streamlined process that walks our clients through setup, first message, subscription-forms, auto-responders, advanced segmentation and tracking results. Top Right is 100% focused on client success.
Get Into the Inbox
To succeed in email marketing, the emails need to get in the inbox. Top Right combines technology and segmentation guidance to provide the high levels of deliverability expected from a top flight email marketing tool.
Track Revenue Per Email Sent (RPE)
Top Right believes in Revenue Per Email (RPE) as the key measure of email marketing success for online retailers. RPE is the amount of revenue generated per recipient of an email message. It’s sophisticated in its simplicity. By tracking RPE, Top Right uses other metrics such as open, click, conversion, average order value, bounce and unsubscribe to see what is causing the results.
Turn Ideas Into Action
Our clients let loose with the Top Right system - pushing us with new ideas and techniques to generate better results. However, we haven’t seen everything and enjoy the new challenges.
Viv, our Customer Success Leader, likes to say, “We won’t leave you alone on an island”. Top Right’s focus on success is ongoing. Our clients have come to expect periodic checkups and constant reminders of the “low-hanging fruit” techniques that will dramatically improve their results.